Syona Cosmetics is an organisation run by professionals with more than 100 years of relevant cumulative experience amongst them. Syona offers a wide variety of products across professional and retail ranges deriving its core competency from,




Vast and rich experience

in building world class brands, from scratch.

Indepth understanding

of local culture enabling us to launch unique concepts / brands.


Ability to source

the choicest raw materials, premium packaging and develop formulations in association with the best in the world.


The management at Syona Cosmetics is a vibrant team with a proven track record in both corporate and entrepreneurial careers. Armed with strong core competencies, high energy, a deep value-driven outlook combined with an ambitious growth appetite makes us a formidable team to associate with for employees, channel partners, investors and customers.


Raja Varatharaju

Founder - CEO & Managing Director

Board Member


Raja has over 18 years of global leadership experience in sales and marketing in reputed companies like Henkel, Ford and CavinKare. Having led brands like Meera, Indica, Nyle Shampoo, Karthika, Ford Fiesta, Fa, Margo and many such well known brands from ground zero to millions in turnovers, Raja has gained valuable insights that serve him in good stead in his venture at Syona Cosmetics.

He has consulted on strategy, operations, team-building and product development  for many Indian & multi-national companies through his other entrepreneurial ventures.

His passion and vision to build a world-class professional organization reflects even in the smallest of Syona’s endeavors. Raja is a firm believer in Dream Big, Act Quick!

Anuradha Balasubramanian

Co-founder & Director – Training & Product Development

Board Member


With a rich marketing and business experience of 15 + years across sectors like FMCG, Telecom and Education, Anu is passionate about professional skin and hair therapies, trends and education. Through diverse roles in organisations like Vodafone, CavinKare and HeyMath! She has gained a deep understanding of training, institutional sales and product management.

An astute sense to understand gaps in the market, developing concepts and taking them to operational excellence is her forte. Working closely with the community of salon owner, estheticians & managements, Anu spearheads training & product development at Syona Cosmetics.

BALAJI Balasubramanian

Head - Technical


Balaji has a rich experience of over 27 years formulating products for some of the best known brands in the world.  He served for companies like Hindustan Lever, Emami, Meso Group, Clarion and TTK to name a few. Diverse experience across formulation, quality and production gives him an unique insight and edge in formulation development.

Known for his calm and persevering nature, he spearheads the product development team to evolve technically superior and advanced formulations in line with new trends and technology.


Head of Sales - Professional Division


Romesh has a vast and rich experience of over 30 years in FMCG, Banking and Telecom industries.

He has worked across markets in Maharashtra, TN, AP, Telangana, Bihar and Jharkhand building strong business from ground zero. A focused team player he leads the sales team in terms of strategy, execution, team building and scaling up.

His passion, energy and guidance have driven his teams to success across geographies.

Research, Development and Production

Our in-house Research & Development is a robust team that works across a wide spectrum – spanning across scientists to estheticians.

Our international collaborations with laboratories across the world result in highly efficacious, safe products that are best in class. Rigorous testing at a clinical level and beauty experts helps exceed customer expectations in terms of results and effectiveness. This rigorous and diligent approach to formulations makes all our brands popular and highly sought after.

Syona Cosmetics also has its own FDA approved production facility which not only assures high standards of quality and safety but also allows us to be nimble footed to respond to ever changing market scenario.


Media, Awards and Events


Board Member


A first generation entrepreneur, M. Arun Kumar is the Founder and Managing Director of Casa Grande Private Limited. From humble beginnings in 2004, Arun Kumar has presided over the company’s growth to Chennai’s leading real estate developer. Arun led the angel round from TCA and he is the investment director on board.



Board Member


Being the first and served over a decade as CEO of Henkel India, Satish  built the professional, cosmetics, home care and laundry business from scratch to USD 150 Mn company. He serves on the board of many reputed companies and startups. He is an Angel investor and invests through his family office.